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Dental SEO & AI answers · AI-run, human-approved
Be the practice they find at 11pm with toothache.
SEO for dental clinics that puts your practice above the corporates, the directories and the practice down the road — for the treatments you actually want to fill.
Map results — the top 3 get most of the calls
Why it matters
Make relevant care easy to find.
Patients search, look at the map, read a handful of reviews and ring one of the first three. If you're not there, you're not in the running — however good the dentistry is.
Dental SEO is the difference between paying for every single enquiry through ads forever, and owning a stream of patients who cost you nothing per click.
- Patients who find you in search are already looking to book
- You keep the rankings when you stop paying for ads
- Works hardest for high-value treatments — implants, aligners, full-arch
- Local pack presence also feeds your Google reviews and calls
- It is not instant — expect movement at three months
- It won't fix a practice that doesn't answer the phone
Before & after
Where practices were, and where they are now.
Results
Where practices ranked before us, and where they rank now.
Real search terms, real positions, tracked monthly. Every client sees this table for their own practice.
| Search term | Was | Now | Time |
|---|---|---|---|
| dentist Location pending | — | 0 | — months |
| dental implants Location pending | — | 0 | — months |
| Invisalign Location pending | — | 0 | — months |
| emergency dentist Location pending | — | 0 | — months |
| private dentist Location pending | — | 0 | — months |
Beyond Google
We track what the assistants say about you, too.
Ranking reports stopped telling the whole story the moment patients started asking ChatGPT for recommendations. Every practice we work with gets both: Google positions, and what the AI assistants actually answer.
| Question asked of an assistant | Were you named? | Now | Who else |
|---|---|---|---|
| "Best dentist in Location pending" | No | Yes | 0 others named |
| "Where can I get dental implants in Location pending" | No | Yes | 0 others named |
| "How much is Invisalign in Location pending" | No | Yes | 0 others named |
| "Emergency dentist near Location pending" | No | Yes | 0 others named |
Checked weekly across ChatGPT, Gemini, Claude and Perplexity. Nobody can guarantee a place in an AI answer — what we can do is work the sources those answers draw on, and show you honestly whether it moved. See how →
What we actually do
Nine things, every month, on your practice.
No mystery. Here's the work, in plain English — and you get a one-page report showing what was done.
Google Business Profile
The map listing that decides who gets the call. Photos, treatments, opening hours, holiday hours, questions answered, posts kept fresh.
Treatment pages
A proper page for each treatment you want more of — implants, Invisalign, bonding, whitening — with prices, finance and a booking form.
Local pages
Pages for the towns and villages you draw patients from, so you're not only competing in your own postcode.
Reviews
A simple system that asks happy patients at the right moment, plus replies to every review — good and bad — within GDC guidance.
Technical fixes
Speed, mobile, broken links, indexing and structured data. The unglamorous half that stops everything else working.
Content patients search for
Answers to the questions people type before they book: what it costs, whether it hurts, how long it takes, what the alternatives are.
Links & local presence
Directories cleaned up and consistent, local press and community coverage, plus mentions from suppliers and referral partners.
AI answers markup
Pages shaped and marked up so they can be lifted into a featured snippet, and read by the assistants deciding which practice to name.
Reporting you'll read
One page a month: positions, calls, forms, and how many became patients. Fifteen-minute call if you want to talk it through.
Honest timescales
An example work plan; timing varies.
Foundations
Audit, tracking, technical fixes, Google Business Profile rebuilt, listings corrected. Little visible movement — this is the groundwork everything else stands on.
First movement
Treatment and local pages go live. Map rankings usually shift first, so calls tend to tick up before anything else looks different.
Enquiries you can feel
Review whether relevant visibility and qualified enquiries are improving. Competitive terms may need more time and no position can be promised.
Compounding
Review the work completed and the evidence of outcomes. Continue, change or stop activity based on results and capacity.
If anyone guarantees you page one in 30 days, ask them to put it in the contract. They won't.
Dental SEO pricing
Published, like your treatment prices.
Use the central indicative price guide and confirm the SEO scope in writing.
| Package | Price |
|---|---|
| Local — single practiceBest for towns and smaller catchments. Google Business Profile, local pages, work on the pages themselves, reviews, monthly reporting. | Quoteper month |
| Growth — competitive citiesEverything in Local plus treatment pages, monthly content, digital PR and getting other websites to mention you. For practices chasing implants and aligners. | Quoteper month |
| Multi-siteTwo or more practices, each with its own map listing, local pages and reporting line. | Quoteper month |
| Service | Price |
|---|---|
| Technical work, included in your plan (first month)Standard onboarding is included where stated in your plan. Additional technical project work needs a separate quote. | Quoteone-off |
| Full practice auditWritten report on why you're not ranking and the order to fix it in. Yours to keep — hand it to another agency if you'd rather. | Freeone-off |
| Free ranking checkWhere you sit today for your main treatments, and who's above you. Thirty minutes, no pitch deck. | £0obligation-free |
Case study
Name pending approval, Location pending.
The problem. Details awaiting verification.
What we did. Details awaiting verification.
The result. Details awaiting verification.
Where we work
SEO for dental practices across the UK.
Catchment terms agreed in writing. If we already work with your neighbour, we'll say so on the first call rather than waste your time.
Straight answers
Dental SEO questions we get every week.
How much does dental SEO cost in the UK?
Refer to the central indicative price guide. Monthly plans, standalone SEO work, VAT and any additional project fees must be confirmed in a written proposal.
How long until I rank?
SEO progress varies with competition, the starting website and the work required. We can agree review milestones, but cannot guarantee a ranking or an enquiry timeline.
Do I need a new website first?
Not always. If your site is reasonably quick and we can edit it, we work with what you've got. If it's a locked-down template you can't change, we'll tell you — and we'll tell you honestly rather than sell you a rebuild you don't need.
Will you work with the practice next door?
Any territorial exclusivity and postcode coverage must be agreed in writing before work begins.
Can you guarantee position one?
No, and nobody honestly can — Google doesn't sell positions in organic results. What we do commit to is the work being done, tracked and shown to you every month.
Who actually does the work?
Name pending approval
What happens if I leave?
Thirty days' notice, and you keep everything — the website, the pages we wrote, the Google Business Profile, the accounts. Nothing is held hostage.
Free ranking check
Find out where you actually rank.
Tell us your practice and the treatments you want more of. We'll show you your current positions, who's above you and what it would take to pass them — even if the answer is that you don't need us.
Want to be found?
Tell us your town and treatments. We will tell you what you are up against before you commit to anything.
Prefer to write? Send us a message instead.