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Social media for dental practices
Posting isn't the hard part. Posting things patients care about is.
Most dental social media is birthday photos and National Smile Month. We write and design content that does a job — showing results, answering the questions that stop people booking, and making your practice look like somewhere worth paying for.
Be honest about it
Social media rarely fills a diary on its own.
We'd rather say that up front. Organic social is slow, and a practice with 2,— followers doesn't get 2,— patients. What it does do is make everything else work better.
Patients check your Instagram before booking. Your ads perform better when the profile behind them looks alive. And the content you film for social is exactly the content that runs as paid ads — which is where the actual patients come from.
What social genuinely does
- Reassures the patient who's already been sent your way
- Builds the library of video that paid campaigns run on
- Makes your practice look busy, current and worth the fee
- Gives reception something to point patients at
What it doesn't
- Produce a predictable number of enquiries each month
- Work at all without real photos and video from your practice
- Justify posting daily if there's nothing worth saying
What we post
A month of content, planned properly.
Not a template calendar. Each month is built around the treatments you want to fill and the cases your clinicians have actually finished.
| Content type | How often | What it's for |
|---|---|---|
| Before & after | Weekly | The highest-performing content in dentistry. Real cases, consent recorded, no misleading editing. |
| Patient story | Monthly | Forty seconds of someone explaining why they finally did it. Doubles as your best paid ad. |
| Clinician answering a question | Fortnightly | Does it hurt, how long, what about the cheap online option. Removes the objection before it's raised. |
| Team & practice | Fortnightly | Nervous patients want to know who they'll meet. This is the content that quietly converts them. |
| Treatment explainer | Monthly | What actually happens at an implant placement or a bonding appointment, step by step. |
| Price & finance | Monthly | Said plainly, with the monthly figure. Filters out the people who were never going to book. |
| Reviews & results | Fortnightly | Social proof, presented properly rather than a screenshot of a five-star review. |
| Offers & events | As needed | Open evenings, free assessments, new clinician joining. Only when there's something real to say. |
What it looks like
A client's grid.
Consistent, on-brand, and made almost entirely from footage shot in one day at the practice.
This is the argument for a content day. Three hours of your team's time produces enough material for a quarter of posts, a quarter of ads, and the video on your website — rather than reception being asked to think of something to post on a Tuesday.
Replace with nine real posts, 1080×1080 each.
How it runs
You approve. We do the rest.
Monthly plan, one approval. You see the whole month in one document, approve it in one go, and then don't think about it again. No daily requests to reception.
Written by us, checked by you. Anything clinical is reviewed before it publishes — a post that overstates a result is your GDC registration at risk, not ours.
Comments and messages. On the Growth plan we reply to comments and DMs in working hours, and hand anything clinical or complaint-related straight to your team.
Consent handled properly. Every before-and-after needs written consent on file. We give you the form and won't publish without it.
Prices
Published, like everything else.
| Service | Price |
|---|---|
| Managed social — Essential12 posts a month across Instagram and Facebook, written, designed and scheduled after your approval. Monthly plan and reporting. | Quoteper month |
| Managed social — Growth20 posts plus 4 edited reels a month, with comment and DM replies during working hours. | Quoteper month |
| Content day at your practiceA full day filming patients, clinicians and treatment explainers. Roughly three months of content, and it feeds your ads too. | Quoteper day |
| Half-day shootOne brand film plus six vertical clips. | Quoteper shoot |
| Practice photographyTeam, surgeries and reception. Edited and licensed to you forever. | Quoteper shoot |
| Social auditWhat your profiles say to a patient checking you out before booking, and what to fix first. | Quoteone-off |
Straight answers
Questions about social.
Will this bring us patients?
Indirectly, and slowly. If you need enquiries this month, spend the money on paid ads or your patient list instead — we'd tell you that on the call rather than sell you a social package.
Do we have to be in the videos?
For it to work properly, yes. Stock content in dentistry is transparent and patients discount it. The good news is it's three hours a quarter with us doing the filming.
Can you use our patients' photos?
Only with written consent recorded at the time, no misleading editing, and no implied guarantee of the same result. We provide the consent form and won't publish without it.
What about TikTok?
If your treatments skew young — bonding, aligners, whitening — it's worth it, and the vertical content is the same content. For an implant-led practice it usually isn't where your patients are.
Who replies to comments?
Us on the Growth plan, in working hours. Anything clinical, or anything that reads like a complaint, goes straight to your team — that isn't a conversation for an agency to have.
Next step
Show us your Instagram.
We'll tell you what a patient reads from it before booking, and whether social is even the right place for your budget right now. Free, and we'll say so if it isn't.
Want social that is worth doing?
Tell us who would be in front of the camera. That decides more than the strategy does.
Prefer to write? Send us a message instead.