Dental marketingHome / Treatments / full arch marketing
Full arch implants marketing
The highest value case in dentistry, and the slowest.
A full arch case can be worth more than a month of routine treatment. It also takes longer to close than anything else you do, involves the most fear, and fails most often on affordability rather than price.
Full arch and All-on-4 implant marketing is defined by case value and decision length. Cases frequently run into five figures, which justifies acquisition costs that would be absurd for routine treatment, but decisions commonly take three to six months and involve considerable anxiety. The determining factors are finance term length, because a short interest free window cannot bring a five figure case to an affordable monthly figure, whether the practice can address fear directly, and whether follow up is sustained across the full decision window rather than abandoned after a fortnight.
What makes it different
Why full arch implants does not market like everything else.
The monthly figure is everything
Fifteen thousand pounds is not a price a patient evaluates, it is a number they flinch at. The same case at a manageable monthly figure over a long term is a decision they can make. This is why longer term finance providers matter more here than in any other treatment.
Fear is the real objection
Full arch patients are often people who have avoided dentistry for years and are ashamed of their teeth. They will present that as a cost objection. Addressing the shame and the fear directly converts patients that no discount would.
The consultation is the product
You are not selling treatment online, you are selling a consultation. Everything in the campaign should point at getting someone into a chair to be assessed, with the treatment decision made there.
Volume is low, value is enormous
A handful of enquiries a month can transform a practice. That changes how you judge a campaign: cost per enquiry is almost irrelevant, cost per accepted case is the only number that matters.
Demand, by city
How many people search for this each month.
Indicative monthly search volumes for the main term in twelve UK cities, roughly 4,750 searches a month between them. It tells you whether the demand exists before you spend anything. Your own catchment will differ, which is what the free audit looks at.
| City | Search term | Monthly | Note |
|---|---|---|---|
| London | dental implants london | 1,900 | Highest value, highest competition |
| Manchester | dental implants manchester | 480 | Strong implant market |
| Birmingham | dental implants birmingham | 390 | |
| Glasgow | dental implants glasgow | 320 | |
| Leeds | dental implants leeds | 260 | |
| Liverpool | dental implants liverpool | 260 | |
| Bristol | dental implants bristol | 210 | |
| Edinburgh | dental implants edinburgh | 210 | |
| Newcastle | dental implants newcastle | 210 | |
| Cardiff | dental implants cardiff | 170 | |
| Nottingham | dental implants nottingham | 170 | |
| Sheffield | dental implants sheffield | 170 |
Indicative figures for the head term only. Real demand is higher once related searches are counted. See the full demand data across every treatment and city.
What it costs and when it works
Spend, channels and how long each one takes.
These figures and timings are illustrative planning assumptions, not verified benchmarks. Replace them with local research and practice records before setting a budget. Fees and terms require a written proposal.
- Typical case value
- £10,—–£25,—+ per arch
- What a good month looks like
- One accepted case a quarter
| Channel | Typical monthly spend | First enquiries | Fair read | What it does here |
|---|---|---|---|---|
| Google Ads | £2,—–£4,—/mo | Days | 4–6 months | The core channel. Judge on accepted cases, never on cost per enquiry, because one case can cover two quarters of spend. |
| Meta ads | £1,—–£2,—/mo | Days | 4–6 months | Reaches denture wearers who are not searching yet. Careful creative needed for platform rules. |
| Search & long-form pages | In your plan | Weeks | 6–9 months | Full arch patients research heavily. Detailed pages get read properly and get quoted by AI assistants. |
| Patient reactivation | In your plan | 2 weeks | 60 days | Existing denture wearers in your own records. Frequently the fastest full arch case you will get. |
| Follow-up over months | In your plan | Immediate | 6 months | Decisions take three to six months. Practices lose these cases to silence, not to competitors. |
Where it works
The channels that suit it.
Not every channel suits every treatment. Running the wrong one is the most common reason a practice concludes that marketing does not work.
| Channel | What it does here |
|---|---|
| Google Ads | The core channel. People searching for full arch, All-on-4 and teeth in a day are actively looking, and the intent justifies high click costs. |
| Meta | Works for reaching people who have not started searching, particularly denture wearers. Requires careful creative because of platform rules on before and after imagery. |
| Long form pages and AI answers | Full arch patients research heavily. Detailed pages covering cost, recovery, longevity and alternatives get read properly and get cited by AI assistants like ChatGPT. |
| Following up over months | The single highest return activity. Most practices lose full arch cases to silence rather than to a competitor. |
Avoidable
Where full arch implants campaigns go wrong
The mistakes we see most often, in roughly the order they cost the most.
- Advertising a total price with no monthly figure
- Using a finance provider whose interest free window is too short for the case value
- Treating fear objections as price objections
- Judging the campaign at thirty days when the decision takes four months
- Consultation slots only available midweek mornings
- Follow up that stops after two weeks
Straight answers
Common questions.
How long does a full arch patient take to decide?
Commonly three to six months. That is why single follow up calls fail and why follow-up sequences matter more for full arch than for any other treatment.
What does a full arch enquiry cost?
Considerably more than a routine enquiry, and it should. What matters is cost per accepted case, not cost per enquiry, because one accepted case can cover a quarter of spend.
Why do full arch cases stall?
Affordability rather than price, fear that presents as a cost objection, and follow up that stopped. Term length on finance is often the practical fix.
Should we advertise a price for full arch?
A from price with the monthly figure alongside it filters out people who were never going to proceed and builds trust with those who will. Hiding the price entirely produces enquiries that waste your team’s time.
Which finance provider suits full arch?
One offering long terms, because a twelve month interest free window cannot make a five figure case affordable. See our guide to patient finance.
Related
Where this connects.
Other treatments we market
Free audit
Want to know if this would work in your area?
We will look at demand in your catchment, what competitors are doing, and whether your website and enquiry handling could convert it. Written up and yours to keep. If the answer is that it would not work, we will say so.
Want full arch cases?
Full arch is the slowest decision in dentistry. Tell us what you can take on and we will be straight about the timeline before you spend anything.
Prefer to write? Send us a message instead.