Dental marketing
AI search & AI answers
What ChatGPT says when you ask it to recommend a dentist
We asked four assistants the same question in 20 UK towns. Here's who got named, and what those practices had in common.
Home / Insights
Field notes on dental marketing
What's actually working, written up honestly.
No listicles, no "10 tips for dental marketing success". What we're seeing across UK dental accounts — costs, timelines, what AI search is doing to local visibility, and the things we've got wrong.
—Articles published
MonthlyRoughly how often we publish. Only when there's something to say.
£0Nothing gated. No email required to read anything.
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Paid ads
What a dental implant enquiry actually costs in the UK
Real cost-per-enquiry figures from our own accounts, broken down by region and by treatment. Including the ones that weren't profitable.
Practice growth
The five-minute rule: what response time does to your conversion
The single biggest lever most practices aren't pulling, with the numbers from enquiry audits across Details awaiting verification. practices.
Compliance
Before-and-after photos: what you can and can't publish
GDC guidance, the CAP Code and Meta's own rules, in plain English — plus the consent form we use.
SEO
Why your practice isn't in the map pack (and what actually fixes it)
The four things that move local rankings for dental practices, and the dozen that don't despite what you've been sold.
Practice growth
The 10,— patients already in your software
What a dormant patient database is worth, what proportion is genuinely contactable, and how to work it without annoying anyone.
Aligners
Answering "I saw some online for £1,500"
How the practices winning aligner cases handle the mail-order comparison — in the ad, on the page and on the phone.
Paid ads
Things we got wrong last year
Campaigns that didn't work, why, and what we changed. The article most agencies won't write, and the one clients remember.
Implants
Why implant leads go cold between week two and week six
The decision timeline for a four-figure treatment, and what should be reaching the patient during it.
Guides
The questions practice owners actually search for.
Longer reference guides rather than articles. Written for UK practices, updated when things change, and free to read without handing over an email address.
Market
The UK dental market
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Practice growth
Converting enquiries
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Practice growth
Closing high value cases
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Practice growth
NHS vs private
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Compliance
Patient data and privacy
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Practice growth
Recruiting dental staff
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Compliance
Aligner VAT change 2026
The Upper Tribunal ruling, what it changes, and how to tell patients about a price rise.
Read the guide →Opening a practice
How to open a dental practice
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Buying and selling
What is my practice worth?
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Buying and selling
Buying a dental practice
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Compliance
Dental advertising rules
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Practice growth
Setting a marketing budget
A practical guide for UK practice owners. Free, nothing gated.
Read the guide →Why we publish
You can't sell AI visibility from a site with nothing on it.
Assistants like ChatGPT and Gemini answer from what's published across the web. If we told practices we could get them cited while publishing nothing ourselves, you'd be right not to believe us.
So this section is partly proof of method. Every article here is written the way we'd write yours — answering a real question, with numbers, marked up so it can be lifted into an answer.
Nothing is gated. No email walls, no "download the guide". If it's useful, it's useful without us capturing you first.
We publish the failures too. Campaigns that didn't work and what we changed. It's the most-read thing we write, which tells you something about how much marketing content people actually believe.
Once a month
What changed in dental marketing.
One email a month. What's moved in search and AI answers, what enquiries are costing across our accounts, and anything that's about to affect how you advertise. Unsubscribe in one click.
Rather skip the reading?
Get the version that's about your practice.
A free audit covers all of this against your own numbers — rankings, AI visibility, ad costs and enquiry handling. Written up and yours to keep.