Dental marketingAI-run marketing · human-approved
A marketing department that never clocks off.
Checking your site at 3am. Watching what ChatGPT says when someone asks for a dentist in your town. Drafting the reply to a review that landed on Sunday. Every job a dental marketing department does belongs to a named specialist here — and nothing about your practice goes live until a person has approved it.
Why this changed
Patients stopped searching. They started asking.
"Best implant dentist near Altrincham" used to be typed into Google. Increasingly it's asked of ChatGPT, Gemini or the AI summary sitting above Google's results — and the answer names three practices.
Being ranked fourth on Google used to mean you were on page one. Being fourth in an AI answer means you weren't mentioned at all. That's a different job from traditional SEO, it runs continuously rather than monthly, and it's why we work the way we do.
- SEO — being found when someone searches
- AI answers — being the answer in the snippet and the People Also Ask box
- AI search visibility — being the practice an AI assistant names when asked to recommend one
- All three at once — because patients use all three, often in the same evening
Traditional agencies run a monthly checklist. A monthly checklist can't watch five AI assistants, 40 search terms and a review inbox every day.
How they work together
Nothing gets finished alone.
Pick something that happens to a practice, and watch it travel: who notices, who decides, who writes it, who checks afterwards that it worked — and where a person steps in.
What they all share
Three things that make this different from a monthly report.
They work from one picture of your practice
Your prices, your treatments, your clinicians, your catchment. The page that gets written is the one the research asked for, marked up the way the AI assistants read it. Nobody is briefed twice and nothing contradicts itself.
They all run at once
Your rankings are checked while a review is being drafted while a treatment page is being marked up. No queue, no waiting for someone to reach that item on a list, no "we'll pick that up next month".
Nothing about your practice ships without a person
Anything patient-facing — clinical wording, prices, before-and-afters, review replies — is checked by a human before it goes live. In dentistry that isn't a nice-to-have, it's the GDC and the CAP Code.
The roster
Every agent, one by one.
Six divisions. Each one listed by what it actually does for your practice, in plain English.
The part that isn't automated
Dentistry is regulated. So a person signs it off.
Where a human is always in the loop
Plenty of agencies will tell you AI writes their content now. In dentistry that's a liability if nobody checks it — an AI-written page can state a clinical claim you can't evidence, imply a guarantee, or misuse "specialist", and it's your GDC registration on the line, not the software's.
- Clinical wording — anything describing treatment, risk or outcome is read by a person before publication, and by your clinical lead where it matters
- Prices and finance — checked against your actual price list and your finance provider's rules every time they change
- Before-and-after images — never published without consent recorded, and never edited in a way that misleads
- Review replies — drafted automatically, sent by your team, because a patient complaint needs a human who knows the case and won't breach confidentiality
- Anything making a claim — checked against the CAP Code and GDC guidance before it goes anywhere near an ad
- The monthly call — a person who knows your practice, going through real enquiry calls with your team
The agents handle the volume — the checking, the watching, the drafting, the marking up. Accountability for what publishes stays with people, and you keep the final say on all of it.
Straight answers
Common questions.
Do I have to manage any of this?
No. You approve things — or tell us which routine work can run on its own from now on. The only standing ask is a decision when something's ready to publish, and forty-five minutes a month on the review call.
Is my website content just written by AI?
It's drafted with AI and edited by people who know dental advertising rules. Anything clinical is checked before it publishes. If that distinction sounds pedantic, it's the difference between a page that reads well and a page that makes a claim you'd have to defend to the GDC.
Can the agents change my website on their own?
Only where you allow it. You can require approval for everything, auto-approve routine work like adding a new team member or updating opening hours, or withdraw access entirely. Every action is logged and anything published can be rolled back.
How do you get a practice named inside ChatGPT?
There's no button, and anyone who says otherwise is selling you something. Assistants draw on what's published about you across the web — your own site, directories, reviews, press, and the structured data marking it all up. We work those sources, then check the assistants weekly to see whether the answer has changed.
Is this replacing a marketing person?
It replaces the parts of the job that are checking, chasing and drafting. It doesn't replace judgement — which treatments to push this quarter, whether an offer suits your patients, how to handle a difficult review. That's still a conversation with a person.
What do I actually get in month one?
A visibility report covering both Google and the AI assistants, your listings and site fixed, and the first content live. See the ROI calculator for when enquiries typically start by channel.
Free
Find out what AI says about your practice today.
We'll ask ChatGPT, Gemini, Claude and Perplexity to recommend a dentist in your town, and send you what they actually said — who got named, what they had that you don't, and what it would take to be in that answer.