An implant open day: results pending.

Draft case study: the results, quotations and account screenshots require supporting records and publication permission. They are not verified performance evidence.

The short version

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

—Leads in 25 days

—Days from launch to fully booked

—Website visits needed, forms sat inside Facebook

PausedCampaign stopped early, at capacity

Industry: Dental implants
Where: Leeds
Timeframe: results pending
Work: Meta ads, lead forms

The brief

Fill every slot at an implant open day, in under a month, from a standing start.

The constraint

The clinic needed genuine implant consultation enquiries, quickly. They specifically wanted to avoid sending people to a website, because every extra step loses people on a phone. With a few weeks until the event, campaign build and lead generation had to happen at once.

Lead forms, not landing pages

We used Facebook lead forms so enquiring took a few taps without ever leaving the app. Creative was deliberately mixed: carousel, static and short video, each carrying the same message of a free consultation, limited slots and expert-led care. Scarcity messaging was used because it was true, there genuinely were a fixed number of slots.

Meta campaign delivering 170+ open day leads in 25 days — Meta campaign performance — verification and publication permission pending

Speed of follow up did the rest

Enquiries arrived with the clinic in real time, ready for same day contact. The team stayed on them and converted interest into bookings without delay. That part was theirs, not ours, and it is the reason the numbers held up.

Client email confirming the open day was booked beyond capacity — Client email confirming overbooking — verification and publication permission pending

What happened

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

What to take from it

Event marketing is the one place in dentistry where genuine urgency exists, and it should be used. A real deadline with a real number of slots outperforms any amount of clever creative. The other lesson is about friction: removing the website step entirely is what made a 25 day turnaround possible.

On these figures. Every number on this page comes from the client's own advertising accounts, analytics and Google Business Profile. Screenshots are available on request or on a screen-share. Results depend on the practice, the treatment, the area and the competition, and nothing here is a promise that yours will look the same.

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