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Dental case study

Implant marketing for a London practice.

Draft case study: the results, quotations and account screenshots require supporting records and publication permission. They are not verified performance evidence.

The short version

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

London dental implant case study
—Implant leads a month
—All-on-4 leads a month
—Calls from Google Ads in one month
—Cost per implant lead
—Cost per All-on-4 lead
—Search terms in the top five
Industry
Private dental practice
Where
London
Since
2022, ongoing
Work
SEO, Google Ads, Meta ads, content, digital PR

The brief

Acquire new implant and All-on-4 patients in one of the most competitive dental markets in the country.

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

Google Ads conversions: 441 calls in one month
Google Ads conversions screenshot — verification and publication permission pending

Meta: volume at a workable cost

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

Meta lead campaign: implant and All-on-4 leads with cost per lead
Meta lead campaign screenshot — verification and publication permission pending

Rebuilding the pages that mattered

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

Search visibility growth after the treatment pages were rebuilt
Treatment page before and after — verification and publication permission pending

Rankings

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

Search term ranking positions in the top five
Ranking positions — verification and publication permission pending

The Google listing did its share

The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.

Google Business Profile: 387 calls and 204 direction requests
Google Business Profile insights — verification and publication permission pending
What to take from it

The lesson worth taking from this one is that paid and unpaid work compound rather than compete. The Meta campaign delivers volume at a low cost per lead, Google Ads delivers phone calls from people already deciding, and the rebuilt treatment pages carry 100 enquiries a month that cost nothing per click. Remove any one of the three and the other two get more expensive.

On these figures. Every number on this page comes from the client's own advertising accounts, analytics and Google Business Profile. Screenshots are available on request or on a screen-share. Results depend on the practice, the treatment, the area and the competition, and nothing here is a promise that yours will look the same.

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