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Dental case study
Implant marketing for a London practice.
Draft case study: the results, quotations and account screenshots require supporting records and publication permission. They are not verified performance evidence.
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
The brief
Acquire new implant and All-on-4 patients in one of the most competitive dental markets in the country.
Google Ads: calls, not clicks
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
Meta: volume at a workable cost
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
Rebuilding the pages that mattered
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
Rankings
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
The Google listing did its share
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
The lesson worth taking from this one is that paid and unpaid work compound rather than compete. The Meta campaign delivers volume at a low cost per lead, Google Ads delivers phone calls from people already deciding, and the rebuilt treatment pages carry 100 enquiries a month that cost nothing per click. Remove any one of the three and the other two get more expensive.
Free audit
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