Dental marketingHome / Results / Manchester private practice
Dental case study
Beating the practice across the street.
Draft case study: the results, quotations and account screenshots require supporting records and publication permission. They are not verified performance evidence.
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
The brief
Be findable in a saturated local market, against a competitor with an eight year head start.
The problem, in the practice owner’s words
“We are great at what we do, but people just are not finding us.” They offered premium implant and Invisalign treatment, and none of it was visible. The Google Business Profile was inactive, the website pages ranked for nothing, and the competitor opposite was taking patients that should have been theirs.
What we did
The website had thin content, weak structure and no targeting at all. We built a local strategy around high intent terms such as Invisalign Manchester, same day dental implants Manchester and emergency dentist Manchester. We restructured the treatment pages, wrote content aimed at the local area, fixed the technical side including structured data and page speed, and built listings on reputable local directories.
100+ implant and aligner leads, none of them paid
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
The Google listing, rebuilt
The figures in this draft require the original reporting period, campaign spend, outcome definitions and attribution records. Results will need client verification and permission before publication.
A competitor with an eight year head start is not unbeatable, but you do not beat them by doing the same thing later. This practice won by building more useful pages than the competitor had, answering the cost question honestly with a finance calculator, and treating the Google listing as a channel rather than a directory entry.
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