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Terms of service

Draft reviewed 14 September 2026; business approval pending.

Draft for business verification. The controller or contracting entity, operational arrangements and applicable terms are not confirmed. This page must be completed and reviewed before it is relied on as the live business notice or service agreement. This page is a starting point written to reflect how the agency described here actually operates. Before publishing, have it reviewed by a solicitor or your compliance adviser, and fill in every bracketed field. Getting this wrong matters more than usual, because your clients are handing you patient data.

The contracting entity and final service terms require business confirmation. Obtain the written agreement and proposal identifying the service, price, payment stages, responsibilities and applicable law before commissioning work.

1. Services and fees

  • Services and fees are as set out in your proposal, and reflect the published prices on our pricing page at the date of that proposal.
  • The quote must specify whether VAT applies and whether the stated fees include or exclude it.
  • Monthly fees are invoiced Details awaiting verification. and payable within Details awaiting verification..
  • Project fees, such as websites, are Details awaiting verification..
  • Advertising spend is paid by you directly to Google, Meta or the relevant platform. We do not mark up media and we do not bill it through our accounts.
  • Software licences — CRM, call tracking, email and messaging platforms — are paid by you directly to the provider unless agreed otherwise in writing.

2. Term and cancellation

  • Confirm the notice period and any minimum term in the written agreement. The earlier draft contained conflicting 30-day and 60-day wording; neither should be assumed for an unconfirmed engagement.
  • Confirm any minimum term and renewal provisions in the final agreement.
  • On termination we will hand over accounts, files and access within Details awaiting verification., provided invoices are settled.
  • Project work cancelled part-way is charged for work completed to that date.

3. What you own

On full payment, you own the website, domain, written content, designs, advertising accounts, campaign data and any assets we produce for you. We retain ownership of our own underlying tools, templates, processes and know-how, and of anything licensed from a third party such as stock imagery or fonts, which is licensed to you rather than assigned.

We may reference our work for you in our portfolio and case studies only with your written permission, and we will anonymise on request.

4. Your responsibilities

  • Providing accurate prices, treatment information and clinical detail, and reviewing what we publish before it goes live.
  • Holding valid patient consent for any image, video or testimonial you supply to us.
  • Complying with your professional obligations, including GDC guidance on advertising, the CAP Code, and FCA requirements where you advertise finance.
  • Responding to enquiries generated by campaigns within the timescales we agree, and recording outcomes.
  • Giving us the access we need to accounts and systems, and telling us promptly if it changes.
  • Paying invoices on time. We may pause services on accounts more than Details awaiting verification. overdue.

5. What we do not guarantee

Search rankings, positions in AI-generated answers, advertising costs, enquiry volumes and patient numbers all depend on factors outside our control — competitor activity, platform changes, seasonality, your prices and how your team handles enquiries. We do not guarantee specific rankings, lead numbers, revenue or return on investment, and we would advise caution about any agency that does. What we commit to is that the work described in your proposal will be carried out to a professional standard and reported honestly.

6. Exclusivity

Any exclusive territory, exceptions and duration must be specified in your written proposal. This draft does not grant automatic exclusivity.

7. Data protection

Where we process personal data on your behalf, you are the controller and we are the processor. A data processing agreement forms part of these terms and sets out the subject matter, duration, nature and purpose of processing, the types of data and categories of data subject, and our obligations. See also our privacy policy.

8. Confidentiality

Each party will keep the other's confidential information private and use it only for the purposes of the engagement. This survives termination.

9. Liability

Liability terms and exclusions require an agreed contract and appropriate legal review. The original draft’s unconfirmed fee-based cap is not presented as a settled term here.

10. General

The contracting entity, governing law, jurisdiction and process for changing terms must be confirmed in the final written agreement.

Questions: hello@ampli5dental.co.uk.

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